Pink Blue
Posted on Friday, December 16th, 2011 at 12:07 am
Sony Ericsson Add New Colours To Their Logo
Sony Ericsson have recently been searching for a way to refresh their brand logo, it appears now that they have done just that. Since 2001 when Sony and Ericsson joined forces, the company logo has been kept totally the same. It has always been the circle liquid like casing with a green center, however, that’s about to change.
Even though the actual main business logo design and shape isn’t being modified, the colours of the liquid like center are being changed. What they are going to do is simply change the colouring of the insides to try and keep the logo fresh. They have already generated a group of logo examples using a range of different colours like blue, pink, brown and purple. They haven’t yet released any costing figures as how much it cost for the logo changes because I imagine they hired a professional logo designer to do the job.
This news comes as Sony Ericsson want to try and update their advertising look prior to the release of their ‘biggest ever’ marketing campaign. The 8 million pound campaign will be advertising their new Entertainment Unlimited proposition which is made up of their new phone models, the new Aino, Satio and Yari. The campaign also includes their new PlayNow service which allows you to download films and music.
The last marketing campaign that Sony Ericsson did was back in 2006 where they replaced heart symbols in sentences with their own logo. This campaign started the use of bright, vibrant colours in the adverts in an attempt to make Sony Ericsson stand out from other mobile makers.
Alongside this new campaign, they will also be running a competition aimed at football fans. Next month when their marketing campaign goes live, if you buy one of the Satio, Yari or Aino phones, you will get the chance to win tickets to next year’s football World Cup in South Africa.
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